As an animal and environmental activist, he has focused on the preservation of biological biodiversity for many years and later dealt with the topic of social behavior in the coexistence of humans and animals, as well as the physical, psychological and social well-being of the elderly and people with physical, psychological and mental impairments, as well as animal and environmental sciences in general.

After intensive research work, in particular information gathering over years of research and discussions, elaborate compilation of documents, statistics, information and business basics, this ultimately led to a finished project concept, which does not contain an isolated solution, but an entire archipelago of 8 projects, and the development began to found the first social network for international understanding, animal, environmental and nature conservation, sustainability, education, care and health.

As part of his project developments, he brought in all the knowledge from his many years of work as a management consultant (including as a development supporter for optimization measures, campaign management and network effects at Facebook).