Animal love knows no crisis - the market for pet food and accessories is booming. The international hotel industry advertises with "dog-friendly" and offers sports groups as well as holiday tips all about animals. Even dating portals for humans and animals are springing up like mushrooms.
The once traditional industry is increasingly transforming into an innovative and interesting market with attractive margins. More and more specialised providers are offering an ever wider range of products for animals and people. Food is no longer the same as fodder. The trend towards individualisation is leading to new market segments and business areas. There is food for the puppy, the senior, the sensitive or overweight animal. Not forgetting organic food and food individually adapted to the animal's state of health, for example for allergy sufferers.
Science is only just beginning to find out what complex emotional relationships humans and animals are capable of. It can therefore be assumed that the already very large pet market will continue to grow.
There is still a lot of room for improvement, especially in the "Feelgood" segment. Suppliers who know how to understand the wishes of pet owners and interpret them correctly will record rising sales. Because the formula is actually quite simple: "Only the best for the animal".